Dakota: unmistakably Dodge.(On Cars)(Chrysler Group enhances Dakota)

With vehicles like the Chrysler 300 notwithstanding, Chrysler Group seems to be on a mission to create a dominant position in the truck market. While it is exceedingly unlikely that it would be able to overtake the Ford F-Series for sales, it could most certainly improve on its position in the market and undoubtedly attain a share-of-mind that is valuable if for no other reason than to maintain viability in an increasingly crowded vehicle market. "Dominance" doesn't necessarily have to be defined by the greatest number of vehicles sold. But if people think "truck" and then they think "Dodge," or at least what a Dodge truck looks like, that's SUCCESS writ large (particularly when those people want to buy the trucks in question). So, in order to achieve this dominance, consider some of the …